WHY INJECT NEURoSCIENCE IN YOUR CUSTOMER ACQUiSITIOn?
Reaching a casual user and transforming them into a loyal customer isn't linear: every step of the journey is influenced by different factors in information processing and decision making that can lead to very different outcomes.
My experience can equip you with innovative tools to make your strategy truly customer-centric and tailored to your acquisition needs.
Learn more about the improvements I can help you achieve, and enquire today.
Understand your
audience
Increase Brand Trust
Improve Conversions
HI, I'm Giulia
I spent years studying the brain before landing on a digital marketing career. I've worked with enterprise brands in travel, retail and marketplaces, specialising in technical and international SEO.
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Academia taught me to test and analyse critically, so I leveraged my background in research to drive customer acquisition informed by cognitive patterns and bias in decision making.
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Neuroscientive is the product of my expertise in two fields that are traditionally perceived as very different, but have one thing in common: the real people that we want to reach behind the screen.
Hannah Brady
This talk on neuroscience and search from
@SequinsNsearch
absolutely blew me away. SO much insight packed into the slides, so much to learn about how human brains work and why it matters for search.
Nick Wilsdon
Fantastic talk from
@SequinsNsearch
on casual impact and how it can eliminate the phrase “it depends”. #benchmarksearchconf2022
Yagmur Simsek
I always love
@SequinsNsearch
’s talks as insights and science she shares always open my eyes and inspire me to think from different perspectives.
