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Writer's pictureGiulia Panozzo

The role of familiarity in branding

New article alert - this time it's live on Moz!


In this article, we explore the role of familiarity in branding from a cognitive perspective, and why it's important not to overlook the sense of home we can convey to our existing and prospective customers.


If you're into marketing psychology, you will love this one! Read it here.



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